CASE STUDY
Skogsnära Digital
Concept to Landingspage
A nature-inspired landingspage for a digital marketing freelancer in Sweden. The goal was to create a professional online presence that reflects trust, clarity and a strong connection to nature. After this landingspage there is more work to do for a website.
SEO
FOUNDATION
BRANDING
CONTENT
STRATEGY
WEB DESIGN & DEVELOPMENT
PROJECT OVERVIEW
Concept Developer
Brand Strategist
Business Planner
Web Designer
Content Strategist
MY ROLE
Skogsnära Digital helps local businesses to be visible on Google Maps, Facebook and Instagram.
Skogsnära Digital offers digital marketing services with a personal approach. The website is in progress and needed to feel natural, trustworthy and easy to navigate - while clearly communicating services and values.
SCOPE OF WORK
Idea & Concept Development
Business Plan & Strategy
Brand Identity Design
Website Design & Development
Content Planning
SEO Structure
INDUSTRY
Digital Marketing
YEAR
2026
From Idea to Launch
MY PROCESS
CONCEPT & STRATEGY
Planned a clear site structure and user journey for visitors.
BRAND CREATION
I created a clean and nature-inspired design with a calm feel.
WEBSITE DESIGN
I wrote and structured content that speaks to the target audience.
CONTENT & SEO
Basic SEO setup for visibility and future growth.
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RESEARCH
I studied the brand, target audience and competitors to define the right direction.
PROJECT VISUALS
RESULTS
NEXT STEPS
Continously growing the content, website in development.
Content expansion
Partnership
Community building
Service development
The project resulted in a strong brand identity, a clear business concept.
Strong brand foundation
User-friendly landingspage
Clear service offering
(C) 2026 Bernadette Fraas-Independent digital design studio.
Have a project in mind?
Let's create something meaningful together.
Bernadette Fraas
Sweden